OVERVIEW
What's in a name? Perhaps residents and foodservice personnel in your region understand your food but few others outside your area - including visitors and media - understand the breadth of your food and drink. Maybe your food and drink are unique enough that they can stand on their own. You may be ready to develop a regional culinary brand. We work with you to identify stakeholder interests, develop a local awareness campaign, coordinate foodservice involvement, and drive media visibility.

YOUR BENEFITS
By separating your area's food and drink delights as an independent culinary phenomenon, you add intrigue to the marketing of your destination and/or products. A new culinary brand captures media interest and consumer allure.

YOUR RETURN
Gauge your success by measuring the number of media impressions citing your cuisine, number of interviews given by your local chefs, number of new visitors coming to explore your new cuisine, and so on.  

Each Product Development Solution project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system.  Association members please consult your Member Benefits page to see discounts you may be entitled to. 

Product Development solutions are provided by the ICTA's sister organization, Epicopia Culinary Tourism Consulting.