OVERVIEW - WINERIES
Visitors to wine regions are often overwhelmed with all of the winery choices. After all, how does one best choose which of 200 wineries within a 90 minute radius to visit? And wineries per se are only one part of the entire wine country experience. Crafting a logically organized itinerary is paramount to increased visitor spending in your wine region. Association staff will leverage our expertise to help you create a sustainable area wine route that will enable visitors to spend more in your community, and leave with positive word-of-mouth.

OVERVIEW - BREWERIES
Similar to how a wine region needs to be presented in a "digestible" manner, when an area has more than 10-12 breweries, an Ale Trail™ helps beer enthusiasts make educated decisions where to visit. An Ale Trail™ can be organized for a city, state/province or even a small country. Beer drinkers are looking for more than where to taste good beer. They are interested in the history and stories behind the beer making. Association staff will leverage our expertise to help you create a sustainable area Ale Trail™ that will position your area or businesses in a way that will enable visitors to spend more in your community, and leave with positive word-of-mouth.

The Wine Route or Ale Trail™ can be designed as a stand-alone map, a Neighborhood Nibbles™ style map, or as a component of a large food/drink tour of the area or its businesses. The ICTA can also help organize and/or evaluate a variety of other food and beverage routes based on your region's unique culinary assets. Please contact us for more information.

YOUR BENEFITS
By presenting an organized itinerary, or assembling resources in logical groups, you help visitors make more educated decisions and spend more time and money in your destination or business. The more people who visit a destination, or the longer they stay, the more money they spend. Tour operators and travel agents also benefit by saving time and aggravation of having to reinvent the wheel for each itinerary.

YOUR RETURN
Gauge your success by measuring number of maps distributed, number of requests by target market, referrals to a unique website address of your choice, and of course, inclusion of one or several offers that you or the advertising partners can track.

Pictured above is the Ale Trail™ we created for the U.S. State of Oregon.

Each Product Development Solution project is managed by a dedicated internal project manager using a state-of-the-art and easy-to-use team collaboration and project management system. Association members please consult your Member Benefits page to see discounts you may be entitled to.

Product Development solutions are provided by the ICTA's sister organization, Epicopia Culinary Tourism Publishing & Consulting.